About This Campaign
Imagine Who You Could Save is a campaign designed to recruit people to the rewarding profession of substance use disorders treatment. The need for treatment continues to grow as more people at all levels of society are harmed by addiction. The Federal government has invested new resources to expand treatment in the United States, and significant achievements in science, professional development and standards of care have enabled the substance use disorders field to stand out as a specialty area of health care. Appropriately educated and trained addictions professionals are needed now more than ever.
Four groups, the Northeast Addiction Technology Transfer Center (ATTC), NAADAC, the Association of Addiction Professionals, the Central East ATTC, and the ATTC National Office, came together to highlight the positive impact that addictions treatment professionals can make on individuals and their communities. The ongoing campaign includes numerous components such as an award winning video, the addictioncareers.org Web site, and a variety of other marketing materials.
This campaign was also funded in part by a grant from SAMHSA/CSAT and a variety of other sponsors.
Pilot Radio Campaign:
Throughout the month of September, 2009, the ATTC National Office, with radio station partners, Hot 103 Jamz (KPRS-FM) and sister-station, Gospel 1590 (KPRT-AM),launched a pilot Imagine Who You Could Save campaign covering the Kansas City metropolitan area and beyond. Radio announcements directed listeners to the AddictionsCareer.org Web site and also featured local Addictions Studies degree programs, such as the Addiction Counselor programs at Kansas City, Kansas Community College and Washburn University.
For information on additional addictions programs click on the ATTC Network's Directory of Addictions Studies Programs (DASP).