Imagine Who You Could Save is a campaign designed to recruit individuals in to the rewarding profession of addictions treatment and recovery services. The need for treatment and services continues to grow and significant achievements in science, professional development and standards of care have enabled the substance use disorders field to stand out as a specialty area of health care. Appropriately educated and trained addictions professionals are needed now more than ever.
Four groups, the Northeast Addiction Technology Transfer Center (ATTC), NAADAC, the Association of Addiction Professionals, Central East ATTC, and the ATTC National Office, collaborated to create a campaign highlighting the positive impact addictions treatment and recovery services professionals make on individuals and their communities. It also invites others to consider an addictions career and incorporates several recruitment components, including an award winning video, a FREE Recruitment Kit, and a variety of other marketing materials.
This campaign was also funded in part by a grant from SAMHSA/CSAT and a variety of other sponsors:
California Association of Alcohol and Drug Abuse Counselors (CAADAC)
CRC Health Group
The Government of the District of Columbia, Department of Health
New Jersey Department of Human Services
New York Office of Alcohol and Substance Abuse Services - OASAS
The Ohio Association of Alchoholism and Drug Abuse Counselors - OAADAC
Pennsylvania Department of Health
The Watershed Addiction Treatment Programs
Pilot Radio Campaign:
Throught the month of September, 2009, the ATTC National Office, with radio station partners, Hot 103 Jamz (KPRS-FM) and sister-station, Gospel 1590 (KPRT-AM),launched a pilot Imagine Who You Could Save campaign covering the Kansas City metropolitan area and beyond. Radio announcements directed listeners to the AddictionCareers.org Web site and also featured local Addictions Studies degree programs, such as the Addiction Counselor programs at Kansas City, Kansas Community College and Washburn University.
For information on additional addictions programs click on the ATTC Network's Directory of Addictions Studies Programs (DASP).
For strategies in recruiting college students and graduates, click here.